20 retos para el turismo en España

20 retos para el turismo en España

SKU: book:9788436833140 En stock
Regular price$29.21
Sinopsis

En la obra se hace un repaso de las tendencias de futuro del turismo, entre las que hay que destacar la globalización, los cambios demográficos , el acceso a la información, la customización del servicio, la sostenibilidad, y los modelos de negocio eficientes basados en low cost, economía colaborativa, crowdfunding y formación abierta. Los nuevos modelos de negocio que han surgido desde la innovación afectarán al sector y se hace necesario que las empresas turísticas se preparen para este nuevo escenario desde el punto de vista de las oportunidades de negocio y de abrir nuevos mercados.Por eso, el gran reto de la industria turística española es la internacionalización de las empresas que entraña un proceso complicado y con grandes desafíos. Así como la integración de la innovación empresarial en los centros de conocimiento, para que el desarrollo de iniciativas esté alineado con las necesidades de la industria.Sin duda otro de los grandes retos es la sensibilización de la sociedad. Es importante que todos conozcan la transversalidad del turismo como actividad económica que afecta a muchos subsectores (comercios, taxis, etc.).

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We deliver your parcel within 2–3 working days. As soon as your package has left our warehouse, you will receive a confirmation by email. This confirmation contains a tracking number that you can use to find out where your package is.

Returns
We offer free returns within 30 days. All you have to do is fill out the return slip that you received in your package and stick the prepaid label on the package.Please note that it can take 2 weeks for us to process your return. We will do our best to complete this process as soon as possible.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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