Title
La marca de la felicidad: un recorrido por los 60 años de la comunicación de Coca-Cola en España
Sinopsis
El gran secreto de Coca-Cola no se esconde en una caja fuerte, sino que, paradójicamente, está a la vista de todos. Además de calmar la sed de los consumidores, Coca-Cola ha tratado siempre de aportar algo de felicidad a la vida de las personas. Y aunque cada día son más las marcas que quieren asociar su imagen a conceptos como la felicidad, alegría o bienestar de cara a sus seguidores, esto no es algo que se pueda hacer de manera inmediata, solo la mítica marca Coca Cola ha logrado este vínculo emocional desde sus orígenes mediante acciones de marketing y comunicación que hoy le proporcionan un rentable negocio en todos los países del planeta donde es fabricada y vendida. A lo largo de estas páginas, realizaremos un viaje por sus mensajes y la publicidad de la marca, anuncios legendarios, campañas inolvidables aciertos y también errores que ayudarán a entender las claves de la comunicación de la marca más valiosa del mundo y descubrirás cosas hasta ahora desconocidas de un marca mítica, que después de casi 130 años de su creación sigue despertando curiosidad entre aquellos que la disfrutan y entre quienes se dedican al marketing y la comunicación.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We deliver your parcel within 2–3 working days. As soon as your package has left our warehouse, you will receive a confirmation by email. This confirmation contains a tracking number that you can use to find out where your package is.
Returns
We offer free returns within 30 days. All you have to do is fill out the return slip that you received in your package and stick the prepaid label on the package.Please note that it can take 2 weeks for us to process your return. We will do our best to complete this process as soon as possible.
Shipping & Returns
Shipping
We deliver your parcel within 2–3 working days. As soon as your package has left our warehouse, you will receive a confirmation by email. This confirmation contains a tracking number that you can use to find out where your package is.
Returns
We offer free returns within 30 days. All you have to do is fill out the return slip that you received in your package and stick the prepaid label on the package.Please note that it can take 2 weeks for us to process your return. We will do our best to complete this process as soon as possible.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Diners Club, Discover and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Diners Club, Discover and more.
